BuildFrom R35 000
Marketing site
A full site built to rank and convert — CMS, blog, integrations and copy support, designed as a sales engine.
What it is
In plain English
A marketing site is a website built to do a job: bring in qualified traffic and turn it into leads or sales. It's a full site — multiple pages and templates, a proper CMS, a blog or resource section for content marketing, and the integrations that matter (lead forms into your CRM, analytics, booking, WhatsApp). Every page is designed and written to rank in search and convince the right visitor to act.
This is the difference between a website that simply exists and one that earns its keep. We think about who you're trying to reach, what they search for, and what makes them choose you — then build the structure, copy and SEO to deliver it. It's the right level when your website is central to how you win business.
When you need it
Is this you?
You need this when your website is meant to be a real source of business — ranking in search, publishing content, and converting visitors — not just an online brochure.
- You want to rank on Google for what you do and pull in steady, qualified traffic.
- Content marketing — a blog, guides, resources — is part of your plan.
- You have multiple services or audiences that each need their own strong page.
- You need real integrations: leads into a CRM, analytics, booking, WhatsApp.
How we build it
What actually happens
- 1
Strategy and structure
We work out who you're targeting, what they search for, and the page structure that will rank and convert — before any design.
- 2
Design system
We design a flexible set of page templates and components, so the site looks sharp and stays consistent as it grows.
- 3
Build with CMS and integrations
We build the site with a full CMS and wire in what you need — CRM, analytics, booking, newsletter, WhatsApp — so it plugs into how you work.
- 4
Copy and SEO
We support the writing and bake in SEO — structure, metadata, speed, and the keywords your buyers actually use.
- 5
Launch and measure
We deploy, set up analytics so you can see what's working, and hand over a site built to keep improving.
Example
How it plays out in practice
A solar installation company in Johannesburg is busy thanks to load-shedding, but all its leads come from word of mouth. Competitors are ranking on Google for “solar installers” and publishing buying guides, while this company is invisible in search.
- 1
We map the search demand
We identify what buyers actually search — “solar installer Johannesburg,” “cost of solar for a house,” “backup vs full solar” — and build the page and content structure around it.
- 2
We build the site to convert
Service pages for each offering, a clear “get a quote” path on every page, and trust signals — past installs, warranties, finance options — placed where they matter.
- 3
We add a guides section
A CMS-driven blog lets them publish buying guides that pull in search traffic and answer the questions every prospect asks before buying.
- 4
We wire in the leads
Quote requests flow straight into their CRM and ping the sales team on WhatsApp, while analytics shows which pages and guides bring the leads.
- 5
Launch and track
The site goes live built to rank, and within weeks they can see real search traffic landing on the guides and converting into quote requests.
The company stops depending purely on word of mouth and starts pulling in qualified solar leads from search — with a content engine and a quote pipeline that keep working long after launch.
What we'd need from you
To get started
- Your goals — what a successful site does for the business, in numbers.
- Your audiences and the services or products each cares about.
- Content direction — we help write, but we need your expertise and angle.
- The integrations you want — CRM, analytics, booking, newsletter, WhatsApp.
- Any keywords, competitors or examples you have in mind.
Timeline
How long it takes
A marketing site typically takes four to eight weeks, depending on the number of pages, depth of copy, and integrations.
What can affect that:
- Copywriting depth is a big factor — a content-rich site takes longer than a lean one.
- Each integration (CRM, booking, custom analytics) adds build and testing time.
- Custom design, animation or photography extend the schedule.
What affects the price
Why it costs what it costs
Every build is scoped to your situation. These are the things that move the number — so there are no surprises on the call.
- Pages and templates
- More pages and more distinct page types mean more to design, build and write.
- Copywriting depth
- Light copy support is included. Full SEO copywriting across many pages is a larger piece of work.
- Integrations
- Each connection — CRM, booking, analytics, WhatsApp, newsletter — adds setup and testing.
- Design and motion
- A strong design system is included. Bespoke illustration, animation and interaction design is more.
- SEO scope
- On-page SEO is built in. Deeper keyword research, content strategy and ongoing optimisation can extend it.
Ready to build something that works?
Tell us what you need. We'll tell you honestly if and how we can help.