Journal
The thinking behind the work.
We build in public. This is where the decisions, trade-offs and lessons get written down — so you can judge how we work before you ever hire us.
· build · performance · popia
Our stack is boring on purpose
Static files on Cloudflare's Joburg edge, JavaScript only where it earns its place, and POPIA from the first commit — why we choose boring tech, and why you're paying for it.
Read post →· studio · building-in-public
Why we built our own site first
A small studio with no case studies has a credibility problem. Rather than fake the proof, we made ourselves the first client and built it in the open.
Read post →
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